9 out of 10 former NFL players suffer from chronic pain on a daily basis. 100 Million Americans suffer from chronic pain a year. With the Super Bowl just around the corner we thought no better time than to release an ad in the USA TODAY NFL Super Bowl Preview to bring awareness to the movement and ‪the National Medical Cannabis Unity Conference.

It is a proud time for our movement: we are strong and we are winning. But our struggle is not over. We must seize this moment in history and double down our commitment and efforts. A new Congress means a new opportunity to end the state and federal conflict once and for all. And, Unity 2015 is where together, as a movement will both celebrate, and prepare, plan and lobby for a final chapter towards victory.